Matra मात्रा
Pune · est. 2017 · In Indian prosody, a matra is the measure of a beat

Matra Media
and Communication
Pvt. Ltd.

Digital content and modernisation solutions. From a century-old research institute to a new-age custom GPT, one discipline: say what is true, build what will last.

About

Content and code, in one house.

Institutions buy their words and their software from different vendors, and it shows. Matra was founded in 2017 on a simpler arrangement: one studio accountable for both. We write, film, design and publish, and we build the platforms the content lives on.

A 109-year-old institute trusts us with the Mahabharata. A financial group trusts us with its words. A forest department trusts us with its outreach. Different worlds, one requirement: work that holds up under scrutiny.

Clientele

Institutions that measure twice.

Bhandarkar Oriental Research Institute

With BORI, est. 1917, Matra co-created BharatVidya: a century of scholarship, forty thousand learners.

Edelweiss

Strategic consultancy for media and public relations, for one of India's leading financial services groups.

Maharashtra Forest Department

Digital content for the Chandrapur Botanical Garden, bringing the state's botanical work to its public.

Alongside universities, publishers and founders who prefer their names kept private.

Areas of operation

Five practices, one standard.

Digital content

Films, courses, campaigns and editorial, researched and produced in-house.

Since 2017

Heritage education

With BORI, we run BharatVidya, India's largest online learning platform for Indian history and heritage.

BharatVidya

Publishing

Viraat Publications puts serious books into print, and is now carrying them into audio.

Viraat

Platforms & products

Bhasha custom GPT, Matra ERP, a quiz and assessment platform, rareplots.com. Tools we needed, built properly.

Portfolio

Modernisation consulting

We keep what works and rebuild what does not. Modernisation is editing, not demolition.

Advisory
40,000+learners on BharatVidya
430+hours of recorded lectures
27self-paced certificate courses
47countries our learners come from

A verse keeps time with its matras.
An institution keeps time with its work.